The Organization

Asasah was formed in 2003 as a social enterprise with the objective of being a Microfinance Institution (MFI), by a group of individuals with the idea of replicating the Grameen Bank approach as its operating model. It started distributing credit in January 2003, with the objective of improving the quality of life of financially poor and socially deprived people inter-alia providing technical assistance, training and learning opportunities to women and children, shortly after registering itself as a company under section 42 of the Companies Ordinance 1984. Asasah is the first microfinance institution who started operations with hundred percent commercial funding.


The Philosophy

Pakistan is an agricultural country and approximately more than 70% of its population resides in rural areas, where business and other income generating opportunities are either very scarce or limited. Neither the individual nor the households are contributing to GDP, rather they are living as parasites on national economy.
If we want to improve our national economy and bring prosperity to our country, we will have to make each individual and each household, a unit of micro-productivity. Therefor, in order to achieve this Asasah has been positioned as a project of micro-productivity enhancement, where poverty is result of lack of money or material possessions. In other words, Asasah aims to make each household productive by providing:

  • Financial Assistance according to the need and capacity of a household to initiate or expand its income generating activities through its womenfolk, who are the hub of a household;
  • Necessary Information and Informal Education to run their small businesses smoothly;
  • Links its members to the relevant markets in order to help them get a better price for their products


Alleviating Poverty by Enhancing Micro-Productivity of Households

  1. Improve living standards of people below the poverty line through provision of diverse economic, educational and information services
  2. Safeguard the interest of donors, financial institutions and individuals interested in poverty alleviation
  3. Improve community well-being and balance the interests of stakeholders by encouraging participation
  4. Keep employees motivated and ensure continuous achievement of objectives through staff capacity building

Asasah's Model



Branchless Microfinanace Intitiative


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Gold Award MIX/CGAP

Asasah hs been bestowed with Gold 2010 MIX/CGAP Social Performance Reporting Award. In 2009 Asasah received Silver Award ...

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Citi-PPAF Entrepreneurship Award

Asasah's member Nargis Bibi won 7th Citi-PPAF Micro-entrepreneurship Award 2010 in National Entrepreneurs' Category ....

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Social Performance

Italy based International rating organization Microfinanza studied Asasah Social Performance i.e. the effective translation ...

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